Perhaps this is a sign o the times?
A whole wild salmon on sale for £3… so what’s the catch?
By DAVID WILKES
Last updated at 11:14 AM on 08th December 2009
If someone offered you a wild salmon for £3, your immediate suspicion would be that it had been poached.
Yet that is the astonishing price of a whole frozen fish at Asda as the supermarkets’ battle for Christmas customers gathers pace.
The company says it has been able to achieve the record low price for the 2.6lb Alaskan pink salmon by dramatically cutting shipping costs which previously would have left customers paying £7 for the same product.
Nothing fishy going on: Asda is selling whole Alaskan pink salmon for just £3
To put the price in perspective, the average price of a 1lb can of salmon was £1.75 in 1979 – meaning the £3 Asda fish costs less than the same weight in tinned salmon did 30 years ago.